I was fortunate enough to hear a presentation of data on hashtags and trending topics at the 140 Meetup yesterday. (Not so long ago that sentence would have made no sense.) But anyway, Liz Pullen @nwjerseyliz, a sociologist, presented data of three months of top ten trending topics on Twitter. Trending topics are updated every five minutes to reflect real-time popularity, so she had thousands of data points.
Some notable finds include: brands account for less than 1% of the top topics, celebrities are one of the top categories, and hashtags have higher significance than words or phrases without the hash. #NowPlaying is the single most popular one.
It’s not often when you get actual data like this. Check her out: